First up, an admission. I didn’t tune in to the Super Bowl on Sunday night. With two children under the age of four industriously building a habit of pre-6am rise-and-shine, late nights have increasingly become a thing of the past, so by the time the Ravens-49ers kicked off at 11pm Irish time last night I was already tucked up in bed.
The five-minute game highlights wrap generated a mild level of interest this morning but I’m not great with after-the-fact sports events and the thing that caught my attention most was the so-called Super Bowl ad wars.